Case Study 

How We Got This Dermatologist 30 more appointments while reducing his Google Ad budget.

Did you know the secret to attracting more of your ideal patients and lowering your Google Ads budget might be hidden in your Google Reviews?

We’ve discovered that the key to attracting more qualified patients and lowering your ad budget is sitting in Google Reviews. 

Research:

It sounds simple, but your Google Reviews are a goldmine of genuine insights. Your patients are actually telling you, in their own words, exactly what they're looking for, the problems they want solved, and the language that truly resonates with them.

By plugging in those specific terms into your Google Ads instead of just general ones:

Process: 

You can see how we did it here: 

Results: 

From combining this keyword review strategy with our formulas, we’ve been helping 

doctors like Dr. Lee, a Dermatologist, each month increase his consultations to 45 more new appointments each month.

Authority

First we needed to build his authority before we went live with his ads to increase his reputation to help generate qualified appointments before we did created his ads.

Why?

87% of your audience checks on your reviews before they consider booking an appointment with you.

More 5-star reviews= More the more appointments you will get from your ads.

After we uploaded his patients to our CRM, and got them to write 5-star reviews, on Realself, Google Business Profile, and Yelp, we then researched keywords patient reviews, and added them - Longtail and short keywords his Botox offer for his Google campaigns. 

I clicked on a medical spa's reviews, after doing a search for " Botox' in Google maps:

and another:

And researched Yelp's reviews:

The more you do this, you begin to see a pattern, and get more insights into what people are looking for:

"Artist, results, trust, lip fillers..." And you can do this for any industry- roofers, solar, real estate..

By adding more keywords, patient reviews, Dr.Lee saw:

*   A 20% increase in qualified leads

*   A 25% reduction in their monthly Google Ads 

It's pretty impactful to see what happens when you start speaking the exact language of your potential clients.

Most agency’s don’t do the amount of research our team does or their clients, which is why we’re able to help our clients get more Return-On- Ad- Spend than any other agency. 

It sounds simple, but your Google Reviews are a goldmine of genuine insights. Your patients are actually telling you, in their own words, exactly what they're looking for, the problems they want solved, and the language that truly resonates with them.

When you pull out the precise keywords and phrases that show real patient intent. When you plug those specific terms into your Google Ads instead of just general ones:

*  You start attracting more appointments because your ads pop up exactly when someone is searching for what you offer, using their language.

You cut down on wasted ad spend* because you're not paying for clicks from less relevant searches.

It's pretty impactful to see what happens when you start speaking the exact language of your potential patients.

If your'e interest in seeing how we can do this for you, and cut your ad budget in half, contact us