Established med spas and cosmetic surgery practices often have 5,000–20,000 contacts sitting in their CRM: consultations, no-shows, lapsed clients, event attendees. Each one cost $50–$300 to acquire. We help turn that already-paid spend back into appointments through steady, personal reactivation and retention.
In a 6,000-contact database, that can mean 60+ patients back in the chair from a single campaign.
Example figures for illustration, not a guarantee. Your audit shows the real number for your practice.
An established cosmetic practice builds up thousands of contacts over the years: consultations, no-shows, abandoned leads, previous patients, event attendees, email opt-ins, skincare buyers. Each one cost between $50 and $300 to acquire, but most never come back after their first or second visit.
These patients didn't leave because they were unhappy. They drifted because no one followed up at the right time. Here's what a conservative first campaign can look like:
Example numbers, not a prediction. But even rebooking 20 patients at a $500 average ticket is $10,000 from one campaign, and most practices have hundreds of these people waiting.
We look at your CRM (Boulevard, Aesthetic Record, Mindbody, Symplast, whatever you run) and sort the database into the groups where the money actually lives: abandoned consultations, lapsed clients, treatment-timing windows (Botox at 12 weeks, filler maintenance, laser package finishers), event attendees, no-shows, and email-only opt-ins. You see the recoverable revenue for each group. Free, 15 minutes, no commitment. We sign a BAA before we touch any patient data.
Month one is the big push. We launch coordinated campaigns across the groups with the most opportunity: abandoned consultation recovery, treatment-timing reminders, lapsed-client win-back, and event-attendee follow-up. Custom email and SMS in your practice's voice, sent through your existing systems. Every booking is tracked, so you see exactly who came back.
From month two on, the same system becomes your retention engine: automated treatment-timing reminders, birthday and anniversary touchpoints, monthly seasonal campaigns (Mother's Day, summer skin, holiday events, injectables specials), membership and VIP re-engagement, and new-treatment announcements. The patients who came back stay back.
Recovery in month one. Retention and revenue expansion every month after.
Full database audit + segmentation across all six patient groups (abandoned consults, lapsed clients, treatment timing, event attendees, no-shows, email opt-ins)
Month-one reactivation campaign, a coordinated push across every group
Abandoned consultation recovery for patients who got pricing and never booked
Treatment-timing automation (Botox at 12 weeks, filler maintenance, laser package follow-ups)
Monthly seasonal campaigns (Mother's Day, summer skin, holiday events, injectables specials)
Birthday and anniversary triggers, automated and recurring
Membership and VIP re-engagement + new-treatment announcement campaigns
HIPAA-conscious data handling (BAA signed up front) and medical compliance review on all messaging
Monthly performance reports with attributed revenue
You keep 100% of recovered revenue
No. Tools send messages. We build and run the system.
Most practices only use a fraction of what their tool can do: generic birthday texts, recall reminders that stop after three tries, no grouping by treatment timing, and no revenue tracking.
We work inside your existing setup. We write the sequences, set the triggers, segment the six patient groups, and track shows and revenue, not just "sends." You keep your tool, and we make it pay for itself.
Yes. Messy data is normal.
The audit includes a cleanup pass. We remove duplicates, suppress patients who have moved or passed away, flag invalid emails and phone numbers, and start with the cleanest part of the list first. You go after the revenue you can reach today, and the rest gets cleaned up over time.
That's a task, not a system.
Our email and SMS sequences run automatically. Your team only gets involved when a patient replies, and we send those replies to your inbox or front desk with the context they need. No manual call lists, and no "when you have time." The system runs, and your team books.
Not if you lead with something useful instead of "we miss you."
We reach out with real reasons to come back: a new provider, new technology, recent results, a treatment that's due for maintenance, or an anniversary check-in. Patients want to know when you've added something new or when it's time for their next treatment. When the message is genuinely useful, most people are glad to hear from you.
No. Avoiding that is the whole point.
Discounts train patients to wait for the next sale and can cheapen your clinical reputation. Leading with what's new and better, like a new injector, a new laser, a refined technique, or a membership, protects the reputation you've built and still fills the calendar.
Then you know, and you can invest in new patient acquisition with confidence.
Most established practices find more sitting in their database than they expected. But knowing is always better than guessing, and if it truly isn't worth it, we'll tell you. We only move forward if the math works for both of us.
We never touch your patient data without a signed BAA.
You or your office manager run the export, which takes a few minutes in Boulevard, Aesthetic Record, Mindbody, Symplast, and most other systems. You share the file through a secure link, and we sign a BAA before any patient data changes hands. Your data is stored only in encrypted, access-controlled systems.
Boulevard, Aesthetic Record, Mindbody, Symplast, and most others.
As long as your system can export a patient list, we can work with it. We segment the export into the groups where the money is (abandoned consults, lapsed clients, treatment-timing windows, event attendees, no-shows, and email opt-ins) and show you the recoverable revenue for each one.
No long-term contracts, and no commitment after the audit.
If the audit shows enough recoverable revenue, we'll propose a month-one reactivation push plus an ongoing retention system. You decide. After that it's month-to-month, and we only stay if we're producing revenue you can see and track.
It depends on the size of your database and what the audit finds.
The audit is free. If it makes sense to work together, you'll see the exact fee and the numbers behind it before you decide anything.
You can. The calculator gives you an estimate; the audit gives you the real breakdown.
If you have the time, the team, and the templates to segment six patient groups, write 20+ sequences, set up treatment-timing automations, and track revenue by show rate, go for it. Most owners find that building the system is the hard part, not the idea. We're here when you'd rather have it done for you.
Pick a time for your free 15-minute audit. We'll walk through your database by segment and show you what's realistically there. No commitment.