After 4 years of successfully running Facebook Ads for plastic surgeons, I’m going to reveal some of the best performing interest and demographic-based (cold) audiences for specific procedures.
Before I dive into this, I want to start by saying that Facebook removes specific targeted audiences frequently so if you see something on this list that is not in Facebook’s audiences, Facebook has removed it.
So if you are doing or considering Facebook ads for your medical practice, now is the time, before Facebook removes any more specific audiences. * Case in point- last month Facebook removed my favorite audiences – People interested in plastic surgery, plastic surgery centers, waist cinchers- so great for tummy tucks! and body dysmorphia.
By having these removed, this just means we need to be more creative when selecting specific audiences. So, ok, waist cinchers are now removed, what could we use instead? Spanxs, Corsets, abdominal exercises, etc…
There is also a great software our agency uses for finding specific audiences called Interest Explorer that helps us research new audiences.
But for YOU, dear reader, you won’t be needing to purchase that since I am about to unveil the best audiences for specific procedures.
I should also note that since you are a local service business, you want to have an audience no less than 400,000 and no greater than 750,000 if you are using “conversions” as an objective. I could go on on ways to structure the ad campaigns, with Top of funnel, Middle of funnel, etc but for the sake of this article, I want to just stick to finding the right audiences. Feel free to write me a note if you want to hear more about that strategy.
Also, the ad copy, images, and frequency, also have an impact on performance, so make sure that you aren’t running your ad frequency over 4, and have great ad copy and images.
Ok, now. Ready? Here we go! Copy and paste these audiences and send them to your marketer. Not working with a marketer? Contact me.
Non-invasive Facial procedures:
- Interests: Expensive Taste, Proactiv, Beauty salons, Dermatology, Facial, Medical Spa, Sun tanning, SkinCeuticals, Anti-aging cream, High-net-worth individual, Luxury goods or HydraFacial
- Behaviors: Facebook Payments users (90 days) or Engaged Shoppers
- Income: Household income: top 5% of ZIP codes (US), Household income: top 10% of ZIP codes (US), Household income: top 10%-25% of ZIP codes (US) or Household income: top 25%-50% of ZIP codes (US)
Facelift
Interests: Expensive Taste, La mer, First class travel, Sunless tanning, Job interview, Luxury real estate, Neckline, Career, Neck, Dating, Cruises, Ageing, Age Concern, Employment website, Chief executive officer, Tanning bed, Face, Scarf, Self-confidence, Self-esteem, Sun tanning, Real estate broker, Smoking, Class reunion, Anti-aging cream, Old age, Job hunting, First appearance, High-net-worth individual or HydraFacial, Behaviors: Frequent Travelers, Frequent international travelers or Engaged Shoppers, Job title: Real Estate Agent/Broker or Founder, Director, CEO, Relationship status: Engaged, Life event: Newly-engaged (6 months)
Buccal fat
- Audience 1- looking for high-cheekbones, model type
- Income: Household income: top 5% of ZIP codes (US), Household income: top 10% of ZIP codes (US) or Household income: top 10%-25% of ZIP codes (US)
- Interests: Modeling agency Beauty pageant, Fat Face, Model (people) or Supermodel, Job title: Supermodel or Modelling, Life event: Upcoming birthday, Anniversary within 30 days or Anniversary within 31-60 Days, Cheek, Fat Face, Self-confidence or Self-esteem, Behaviors
- And must also match:
- Income: Household income: top 5% of ZIP codes (US), Household income: top 10% of ZIP codes (US) or Household income: top 10%-25% of ZIP codes (US)
- Interests:Interests: Lived in Philippines (Formerly Expats – Philippines), Lived in China (Formerly Expats – China), Lived in Indonesia (Formerly Expats – Indonesia), Lived in Thailand (Formerly Expats – Thailand), Lived in Sri Lanka (Formerly Expats – Sri Lanka), Lived in Singapore (Formerly Expats – Singapore), Lived in Hong Kong (Formerly Expats – Hong Kong), Lived in Japan (Formerly Expats – Japan), Lived in Malaysia (Formerly Expats – Malaysia), Lived in South Korea (Formerly Expats – South Korea), Lived in Vietnam (Formerly Expats – Vietnam) or Engaged Shoppers, Income: Household income: top 5% of ZIP codes (US), Household income: top 10% of ZIP codes (US), Household income: top 10%-25% of ZIP codes (US) or Household income: top 25%-50% of ZIP codes (US)
- And must also match:
- Interests: Plastic Surgery Center, Dermatology or K-pop
- Audience 2- Korean and Black culture
- English (UK) or English (US, Korean,
- People who match:
- Cheek, Fat Face or Self-esteem
- And must also match:
- Interests: Afro or African-American culture, Income: Household income: top 5% of ZIP codes (US), Household income: top 10% of ZIP codes (US), Household income: top 10%-25% of ZIP codes (US) or Household income: top 25%-50% of ZIP codes (US)
- People who match:
- Interests: Skin or Health And Beauty,
- And must also match:
- Income: Household income: top 5% of ZIP codes (US), Household income: top 10% of ZIP codes (US), Household income: top 10%-25% of ZIP codes (US) or Household income: top 25%-50% of ZIP codes (US)
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