What’s the best way to convert qualified leads from your website when you’re providing multiple services for different audiences?
I get asked this question a lot.
And my answer is “SEGMENTATION” otherwise known as funnels, or automation sequences.
In this article, I’m going to show you:
- exactly how “Segmentation” works
- the different methods of segmentation
- and how you can implement it for yourself
When applied correctly, this method can:
- increase consultations and sales by 15-20%
- automate qualified leads directly to your email
- lower your website’s bounce rates
- if you’re doing ads, this method can also significantly lower your ad spend by at least 30%
Let’s say, you’re a plastic surgeon providing several services like facelifts, botox treatments, tummy tucks, cool sculpting, etc.
And let’s say you’ve got a visitor on your website right now. Yippee!She’s a fifty-something-year-old who’s hoping to look younger.
But after reading through all of the benefits on your website about Micro-needling, Morpheus8, Fillers, Botox Mini-facelifts, and skin serums, she finds herself too overwhelmed, to deal with this.
Unfortunately, this type of scenario happens more often than you think. I can tell from my client’s bounce rates BEFORE they begin to work with me.😇
So what can we do, Doctor, to help this woman not only find the solution she’s looking for, but also to say to herself…’I already feel relieved, knowing this doctor understands exactly what I’m going through. I already feel I can trust this doctor and understand what results to expect. How quickly can I schedule an appointment?’
Here’s the process I found works best:
Start with Research & Development :
Get clarity on what problems your audience is having with specific services.
You can use a template like this; Just make a copy to edit yourself.
**The more you understand what triggers your audience, the more consultations you’ll receive.**
The answers they provide will then trigger the right solution for them.
This then moves them to another automated sequence, which in turn motivates them to schedule a consultation.
This is also a fun way to get them to fill out an intake form. The more questions you provide the more answers you have to close a sale.*
Here are examples from answers from a “How much weight should you lose” Quiz Depending on their answers, the lead would funnel into an Emsculpt, Coolsculpting or Tummy tuck automation sequence.
* This information is great to reference when you call back this lead to schedule a consultation.
The list goes on!
Chatbots and email marketing
Once a visitor opts in they’re automatically asked questions that will then trigger them to a different solution and sequence based on their response.
Chatbots work really well for messenger ads, Facebook pages, and websites.
Now go get ‘em!! Let me know how it works for you by commenting below!